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Catchy Name

I'm terrible with names, but I have no trouble remembering the name Enron . Maybe the origin of this moniker is trivial -- the founder's name being Karl Enron or something -- but I like to imagine that, like many big corporations these days, the energy company let a cabal of marketing guys intentionally cook up a name that would be easy to say and impossible to forget. And it's thanks to those guys that people like me, who know very little about the specifics of this boondoggle, can still say "What's the name of that company, the one that imploded and implicated the Bush administration of all sorts of shady dealing? Oh yeah: Enron!"

Posted on January 14, 2002 to Observations