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Lemony Fresh Pledge of Allegiance
US To Sell Naming Rights For Pledge of Allegiance

Secretary of the Treasury Paul O'Neill announced today that the US would sell "naming rights" to fill The Gap in the Pledge of Allegiance left when a federal court ruled that the words "under God" were unconstitutional. "This is some prime advertising real estate," said O'Neill, pointing out that the Pledge is spoken daily by schoolchildren throughout the nation. "If you've got a two-word slogan and several hundred million dollars, we want to talk to you." Among the alternatives proposed so far to fill The Gap: "one nation, Ram Tough," "one nation, Thinking Different" "one nation, Drivers Wanted," and "one nation, Mm-mm Good." Until a slogan has been chosen the US government will refer to the vacant space as the "The Gap" as part of an agreement with a nationwide clothing store.

Posted on July 03, 2002 to News