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Al Qaida Rebrands Self "MusliMentum"

The Islamic paramilitary movement formerly known as Al-Qaida today announced that it would change its name to MusliMentum. "Right or wrong, the name 'Al-Qaida' has come to have negative connotations, perhaps due to our unrelenting campaign of nihilistic butchery," said MusliMentum spokesman Khalid al-Mihjim. "Countering this perception by renouncing the use of indiscriminate violence would, unfortunately, violate our mission statement. So, instead, we've decided to give ourselves a new name ... and a fresh start!"

Al-Mihjim was quick to reassure citizens that, despite the name change, MusliMentum would exhibit "the same level of commitment to horrific acts of terrorism people have come to expect from Al-Qaida."

The change is one element of a $4 billion rebranding effort on the part of the organization, which includes television commercials showing groups of sleepy cells smiling and planting trees, and the launch of a new slogan "MusliMentum: Barbarism For the 21st Century."

Posted on June 02, 2004 to News