When in downtown Seattle, I often see this billboard:

Man, this is a complete drag. It's tiresome to have to turn to the camera, give a thumbs-up, and intone "Thanks Key Bank ..." every time The Squirrelly says a new word.

Although I do find it interesting that company have apparently abandoned the quaint, 20th century practice of sponsoring individual things like the Olympics or local t-ball teams and are now laying claim to entire classes of objects and events.

I imagine the competition amongst corporation to appropriate every single thing in the world is going to get fierce.