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when you ask

when you ask
when you   ask
the love
of your
(of your
of your

you want to give
          to give
(custom design
one of a kind) 
you want   to give
an engagement ring
not to be found
the          finger
of            anyone

we have the largest
of engagement rings
engagement rings
are what we do
             (i do)  
              and all we do
are engagement rings

unlike that fucker
        that fucker
tom shane
                    - e. e. robbins

Posted on October 05, 2005 to Seattle


Sorry non-Seattlites -- kind of an in-joke.

Posted by: Matthew on October 7, 2005 1:54 PM

So I *don't* have a friend in the Diamond business?

Posted by: Keith on October 7, 2005 2:01 PM

You must be having some bad-ass radio ad war going on over there...


The Google Detective

Posted by: The Google Detective on October 7, 2005 2:08 PM

Tom Shane rules Denver too.

That fucker.

Posted by: Brett on October 7, 2005 2:09 PM

It's hard for me to believe there are enough people buying rings every day to keep these guys in the money to buy these damn ads.

Posted by: Michael on October 7, 2005 2:14 PM

When I moved away from the Northwest, it was like I could breathe again--radio-advertisingly speaking. Now I live in the Bay Area and HE'S BACK!!! Hasn't it been something like twenty years that he has been doing these? Shouldn't there be a limit?

Posted by: Lulufadoo on October 7, 2005 2:32 PM

San Francisco, Novato and Walnut Creek. Open weekdays until 8, Saturdays and Sundays until 5.

Now *you* have a friend in the diamond business.

Posted by: Brendan on October 7, 2005 2:47 PM


Across the freeway from Washington Square Mall. Highway 217 and Scholls Ferry Road, open monday through friday til 8, satuday and sunday til 5.

Posted by: jer on October 7, 2005 3:08 PM

They're in Indiana, also

Posted by: Calvin on October 7, 2005 3:16 PM

Geeze, this guy is all over the place.
The droning monotone voice on my radio so sadly familiar.

- Sacramento represent.

Posted by: Tessa on October 7, 2005 3:21 PM

No Tom Shane in LA. If we want annoying radio ads we have to turn to Robins Brothers, Sit 'n Sleep, Power Auto, Ride Share (pick a day), or any of the myriad other crappy radio hawkers. PUSSYCOW PUSSYCOW PUSSYCOW!

Posted by: agrippa_cash on October 7, 2005 3:23 PM

Thank you Matt. Now I can appreciate the lack of Shane jewelers out here in Pittsburgh. The city can't compare to my beloved emerald city, but at least it's diamond war free.

Posted by: Spazmatic on October 7, 2005 3:28 PM

My favorite is when Tom Shane talks about going to Bangkok to personally hand-select my rubies and sapphires. I giggle and giggle at the thought of him in Bangkok doing very bad things.

Posted by: Tinabug on October 7, 2005 3:42 PM

On Arapahoe Rd. and Empria St. One half mile east of 1-25. Open Monday - Friday til 8. Saturday and Sunday til 5. Or online at Shaneco.com. I can't remember the pin # for my atm card because that information is taking up the exact space in my brain that it needs to be stored in!!! I HATE THOSE COMMERCIALS!!!

Posted by: nickim on October 7, 2005 3:43 PM

that is genius.
complete genius.

Posted by: ellen on October 7, 2005 4:07 PM

LMAO...I forgot about the PUSSYCOW, didn't he go to jail for a while?...LaaLa_LaaLa, Fiiire-stone e-xit Souuuuth-Gate (follow the bouncing ball kids!) After 20 years it's still burned into my brain. Pretty effective advertising, I guess.

Posted by: sardogwill on October 7, 2005 4:24 PM

I'm from St. Louis and have heard entirely too many Shane Co ads. I can only assume that his droning monotone is the same all over.

Posted by: Chris on October 7, 2005 6:39 PM

Mr. Shane is in Minnesota too ... worst ads ever.

Posted by: Keiric on October 7, 2005 7:03 PM

He's in more places than you think. He's been in Atlanta for over 20 years. I think he started there, but then, I thought he was limited to just Atlanta until I heard him on the radio in Denver. He's everywhere, like al Quaeda! Otoma bin Laden.

Posted by: Davey on October 7, 2005 7:34 PM

Ah, radio ads that get under the skin.

Left on Spitbrook, right on Daniel Webster.


Posted by: Anonymous on October 7, 2005 7:38 PM

poets yetis and thirsties

since we are spanked and put to sleep by dolls let
us not be continually astonished should
from their actions and speeches
sawdust perpetually leak

Posted by: lisa on October 7, 2005 7:56 PM

Ronnie Mervis kicks both their butts!

Posted by: DC Resident on October 7, 2005 8:27 PM

Excellent, excellent work. Future historians will note that the influence of Shane on turn of the century culture was widespread and deep.

you left the radio on
you left
and the voice speaks
nasal monotone
(are you in
I had friend you have a friend
we have a
in the diamond

Posted by: art wells on October 7, 2005 10:26 PM

That was hilarious!

Posted by: Lauren on October 8, 2005 5:12 AM

The Shane Company is also in Salt Lake City:

On the corner of State Street and 7200 South.
Open Monday through Friday till 8, Saturday till 5, closed Sunday.

Now you have a friend in the diamond business.

Posted by: Dave on October 8, 2005 12:44 PM

I've been wanting for years to collect a bunch of Tom Shane samples and lay them over some driving techno music. (Which reminds me; isn't there a band called "The Diamond People", for all you Ben Bridge fans out there?)

Posted by: webmutant on October 8, 2005 1:39 PM

This reminds me as much of the ramblings of Ken "Word Jazz" Nordine
{Word Jazz.
What's that?
Where's that?}
{Try http://www.wordjazz.com}
{Oh. Right. Geez, that guy's still around?
(so annoying)

as it does e.e. cummings.

Posted by: Alan on October 8, 2005 2:39 PM

"Mr. Shane is in Minnesota too ... worst ads ever."

He's started this "conversation" thing wherein some clueless schmuck comes on and says "Tom, I need help with X jewlery problem" and then they have this horribly artificial "conversation" which makes me want to rip out my molars with a rusty pliars.

That said, put a face on the this man!
If the link gets filtered, it's just the shaneco website followed by about/history.asp

Posted by: Alexander Micek on October 8, 2005 7:15 PM

Shane's in Georgia too. Never heard ee roberts though and by the comments I should be happy about that.

Posted by: Ryan on October 8, 2005 7:45 PM

I'm so glad that Portland isn't the only city to have to suffer his ads.
Anybody else think that Mr Shane has always sounded stoned when doing these commercials, or is it just me?
"No, Greg...just you..."

Posted by: Greg on October 8, 2005 9:38 PM

he has a 1-800 number to his office

Posted by: joe on October 8, 2005 10:00 PM

Left Seattle (for Tom Shane free) Phoenix. Damn, he showed up here too!

Posted by: MIke on October 8, 2005 10:33 PM

Well done! Mr. cummings would be proud (snicker snicker)

Posted by: DesertWench on October 9, 2005 8:18 AM

"It's hard for me to believe there are enough people buying rings every day to keep these guys in the money to buy these damn ads."

When we got engaged, my ex-husband paid $4500 for my wedding set (for the record, I just wanted a plain wedding band with no engagement ring, but he insisted because he didn't want people to think he was cheap). I sold it soon after the divorce, not wanting to have any reminders around anymore. I took it back to the very same shop that he'd bought it from four years earlier, and they offered me $950 for it. I shopped it around, and finally found a place that gave me $1200.

You want to know how they afford the ads? Look at the mark-up. They probably melted it down into something else, jacked the price, and sold it to the next pair of love-struck suckers that walked in the door. If I ever decide to get married again, there is no chance in Hell that I'll let my fiancee/husband buy me a diamond. They are the next biggest rip-off to car insurance.

Posted by: Diamond-less on October 9, 2005 10:13 AM

Re: Indiana - yep - I have a ruby ring from Shane Co. in Fort Wayne, Indiana.

Posted by: dayment on October 9, 2005 6:03 PM

I have not a clue who any of these people are (except ee cummings that is) and I love it -- LOVE IT.

Posted by: Jennifer on October 9, 2005 6:38 PM


From Maine to Providence, Worcester to Cape Cod and the islands?

Done right, done fast?

Posted by: Dave on October 9, 2005 7:38 PM



I thought that was what they were saying until I was like 9 or 10...

Posted by: Phill on October 10, 2005 2:46 AM

you left out "Jared", don't forget "Jared" - those ads are almost worse than Tom Shane - "the direct diamond importer"
WHO in their right mind names a jewely company "Jared" - think he's more conceited than Tom and E.E.

Posted by: Anonymous on October 10, 2005 8:16 AM

I can report that he's alive and well in Georgia too. Bastard gets around ...

Posted by: Heather on October 10, 2005 9:05 AM

It took me five years to get engaged to my wife, and four of those years were spent in radio-HELL because of those damn ads. One or the other comes on every twenty minutes, and every time I'd fantasize about either a snap 180 or taking out a telephone pole - ANYTHING - to distract my beloved long enough to hit a preset.

"When you're ready to tell the love of your life that you want to be with her forever..." SCREEEECH-BAM! "...This is Karl Kastle with this hours news..."

PS, Very bad things in Bangkok - I love it!

Posted by: Dan on October 10, 2005 1:43 PM

After seeing the jeweler's last name, I wondered if there was any relation to a big engagement ring store down in San Diego, where I used to live-- the Robbins Brothers. Pulled up both websites, looked at the history, and yup! They're all brothers.

I don't think there were any Tom Shane ads in SD, though. And the Robbins Brothers radio spots, while cheesy, weren't really that obnoxious. No more than all radio spots inherently are.

Posted by: lo on October 10, 2005 6:04 PM

he's not in alaska, as far as i know. but cal worthington yep. AND his dog spot.

Posted by: poohed on October 11, 2005 12:46 PM

You could always be in Atlanta, where if Shane's commercial isn't on, his biggest rival's commercial is.

Posted by: The Sanity Inspector on October 11, 2005 9:28 PM

We don't have Mr. Shane down here in San Diego, but we have somebody worse. He says many of the same things as Tom, but his voice sounds like Tom Shane crossed with Truman Capote. And to make matters worse, his balding, overweight-accountant-looking, short-sleeve-and-tie-wearing, no-charisma-having self is on TV, so we have to see him and not just hear him.

Also, I can't remember his name or that of his company, so clearly his ads work tremendously well.

Posted by: Mark on October 13, 2005 4:02 PM

"When we got engaged, my ex-husband paid $4500 for my wedding set (for the record, I just wanted a plain wedding band with no engagement ring, but he insisted because he didn't want people to think he was cheap)."


We didn't pay that much for our whole wedding! My wife insisted that she just get a simple gold band (there's a tiny diamond in her engagement ring). I think we spent $350 for both her ring and mine. We went to E.E. Robbins just because we couldn't stand the selection at Shane.

I bought her engagement ring at Robins Jewelers, a little tiny local jeweler in Pioneer Square in Seattle. Down with Shane and E.E. Robbins. Evil media-saturating bastards.

Posted by: Sky Bluesky on October 16, 2005 7:42 PM