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Kevin Meuller, Not So Much

This was a non-commercial commercial I heard on NPR yesterday:

Last year, 6,000 teens were killed in drunk driving accidents. We at Allstate Insurance think that's 6,000 teens too many.
Not bad at communicating the message "we care," I guess. But truly great ads are thought-provoking. If they had instead said "we think that's 5,992 teens too many," the listener would really start wondering about the other eight.

Posted on September 12, 2007 to Observations