defective yeti: Kevin Meuller, Not So Much

This was a non-commercial commercial I heard on NPR yesterday:

Last year, 6,000 teens were killed in drunk driving accidents. We at Allstate Insurance think that's 6,000 teens too many.

Not bad at communicating the message "we care," I guess. But truly great ads are thought-provoking. If they had instead said "we think that's 5,992 teens too many," the listener would really start wondering about the other eight.


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Kevin Meuller, Not So Much This was a non-commercial commercial I heard on NPR yesterday: Last year, 6,000 teens were killed in drunk driving accidents. We at Allstate Insurance think that's 6,000 teens too many. Not bad at communicating the message "we care," I guess. But truly great ads are thought-provoking. If they had instead said "we think that's 5,992 teens too many," the listener would really start wondering about the other eight. Posted on September 12, 2007 to Observations	Home Archive Favorite Posts About Contact Search: Categories: Bad Review Revue, The Books Conversations Games Great Ideas Humor Movies News Observations Politics Squirrelly, The Storytelling Tools and Toys